By optimizing resources and working to extend the lifespan of products, companies can accomplish more with fewer inputs – effectively reducing waste and consumption to support people and the environment.Īt Under Armour, ‘Stand for Equality’ has always been a core value, meaning we stand with underrepresented groups, such as the LGBTQIA+ community, year-round and remain committed to creating better representation in sport, around the world, and in our own community. Under Armour Joins Ellen MacArthur Foundation, Highlights the Importance of Advancing CircularityĮmbracing a circular business model is critical to the future of the planet and to the apparel, footwear, and accessories sector.
Today Under Armour and City Schools celebrated Project Rampart, an ongoing six-year partnership designed to elevate the City Public High School student athlete experience and improve academic outcomes through the power of sport. Under Armour and City Schools Celebrate Project Rampart
FAST AND FURIOUS 6 FLIP CAR BLUEPRINT PROFESSIONAL
Hosted at IMG Academy in April, this mentorship program will help women college athletes navigate the transition to the professional level. To pave the way for young women and show them what a future in sports can look like, Under Armour and Kelsey Plum are launching the inaugural Dawg Class. Under Armour’s innovative test method offers a simplified process to accurately measure a fabric’s propensity to shed. today announced it has developed a new testing methodology to help fight fiber shedding at its source and support progress toward the company’s sustainability goal for 75% of fabrics in its products to be made of low-shed materials by 2030. Under Armour Announces New Methodology to Measure Fiber Shedding Now, the two have amplified their unique partnership even further, forging a long-term commitment to serve athletes and communities and drive mutual success for years to come. What started as an underrated point guard only a few years into the league, and a challenger brand looking to shake up the sporting industry, has become an iconic partnership with disruption and innovation at its core. Under Armour and Stephen Curry became a team in 2013. Under Armour and Stephen Curry Lock In Groundbreaking Partnership It was critical that this product fit the fast-paced lifestyle of athletes, not only when it’s on their feet, so keeping them clean is an easy process. Additional testing was done to ensure that UA SlipSpeed™ could hold up in the washing machine. The shoe underwent rigorous testing to ensure that the heel transforms for the wearing occasion, while still giving you the support you need and cushioning to react to your activity level. “I was able to share some of my feedback with the team after testing out the shoe for a while, and I am excited to see it come to market for athletes and exercise enthusiasts of all abilities to take advantage of.” “When I received my first pair of UA SlipSpeed™, I was excited to have a shoe that could take me from a hard workout in the gym to running errands with the kids without the need to bring another pair of shoes along,” said Michael Phelps, World Champion Swimmer and Under Armour athlete.
With their combined expertise and drawing on both athlete insights and their personal experiences as former athletes, the same product team responsible for the development of the game-changing UA SPORTSMASK set out to develop a solution to fit this unique footwear need. “We continue to analyze athlete insights and current trends to identify new opportunities that can complement our existing suite of athlete performance solutions.” “There is a special entrepreneurial spirit at Under Armour and this product is a result of that,” said Ryan Drew, VP of Curry Brand at Under Armour. UA’s product and innovation teams remain focused on being nimble and delivering products that can solve the challenges athletes face.
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